TosanEsan visual identity

TosanEsan is a Lagos-based food and product photographer, who channels his love for food into his craft, showing remarkable attention to detail and precision in every shot.

We explored different directions, and eventually settled on a final design that felt authentic and true to his vision.

We also refined the script’s keystrokes to give the brand a more precise, confident presence while retaining its signature-like form.

The color palette was rooted in warm, organic tones (olive green and espresso brown) reflecting both the earthy, inviting feel of his photography and the brand’s rich cultural heritage.

Creative Direction Tosan Esangbado

Photography Tosan Esan

Graphic Design Michael Adekolu

Client TosanEsan

logo design

references & direction

design concepts