dirty buns brand refresh
Dirty Buns is a street-style food brand serving burgers, hotdogs, and fries through walk-ins, deliveries, and pop-up experiences.
Ahead of a major pop-up run, Dirty Buns needed a refined visual identity that could scale across packaging, merchandise, and physical spaces, while still preserving its raw, street-food energy.
The brand is bold, fast-paced, and rooted in street culture — designed to feel indulgent, unapologetic, and fun.
I worked with the team on a brand refresh, refining the existing identity and expanding it into a cohesive system that could live both online and offline.
Creative Direction Ayo Arike
Photography Tosan Esan
Graphic Design Michael Adekolu
Client Dirty Buns
brand applications
references & direction
concept development
